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Audi safeguards trademarks in China
汽修公司使用“奥迪”商标惹争议
Author:CopyFrom:hits:1081UpdateTime:2015/12/14 14:58:35Editor:

Audi Group recently brought a Beijing-based automobile service company to Beijing Shi jingshan People’s Court, on grounds of unauthorized use of their registered trademark and infringement was constituted. The Court has heard this case.
    Existing materials show that Audi Group entered the Chinese market and registered “Audi”, “奥迪”and “Four-ring figures” as trademarks in China. Now, these marks are in valid state. The defendant Beijing Zhonghan Fangsheng automobile service company (hereinafter called Beijing Zhonghan)was founded in 2007, and its business covers vehicle maintenance, repair, sales and accessories sales. Beijing Zhonghan’s previous name was Chengcheng Zhong’ao automobile service company.
    Audi Group recently discovered that Beijing Zhonghan has illegally printed trademarks of “Audi”, “Four-ring figure” and “奥迪” on their promotion materials, staff business cards, and even decorated their company with the marks above without authorization. Audi Group held that Beijing Zhonghan has infringed their registered trademarks.
    Beijing Zhonghan argued that they indeed used the Audi trademarks in relative materials, and they also used the Benz and BMW trademarks, but this usage just let the consumers know they can offer repair and maintenance service for corresponding brands. The consumers are aware that Beijing Zhonghan is just a third-party automobile service company, not a licensed Audi 4S shop. As a result, Beijing Zhonghan fairly used these marks and no infringement was constituted.
    Audi Group held that Beijing Zhonghan had many choices to demonstrate their service scope, for example the Chinese trademark “奥迪” could play a role, they don’t have to use the English trademark Audi and the Four-ring figure. Meanwhile, Beijing Zhonghan has printed the marks mentioned above on the billboards, glass doors, ceilings, promotion materials and business cards. All these materials will cause confusion among the public, these have been beyond fair use and infringement was constituted.
    No sentence was made in the Court. CIP News will follow up the latest development of the case.
 (by Zhu Wenming/Su Jie)
本报记者  祝文明
实习记者  苏  杰
  因认为汽修公司使用其标识构成商标侵权,德国奥迪股份公司(下称奥迪公司)将北京中汉方盛汽车服务有限公司(下称中汉方盛公司)诉至法院。11月17日,该案在北京市石景山区人民法院公开开庭审理。
  据了解,奥迪公司自1988年进入中国市场以来,在中国分别注册了“奥迪”“Audi”“四环图形”等商标,均处于有效状态。中汉方盛公司于2007年成立,公司原名为“成城众奥汽车服务有限公司”,经营范围主要包括汽车维修、销售汽车、汽车配件等。
  2015年前后,奥迪公司发现,成城众奥汽车服务有限公司在其汽车修理店面内外、宣传材料、工作人员名片等处使用了“奥迪”“Audi”“四环图形”等标识,奥迪公司认为,这侵犯了奥迪公司的注册商标专用权。
  庭审中,中汉方盛公司辩称,该公司使用“奥迪”商标是为了告知客户该公司可以维修德系汽车,同时使用的还有奔驰、宝马等商标,普通消费者不会误认为中汉方盛公司是“奥迪”4S店。属于正当使用,并未侵犯奥迪公司商标权。
  奥迪公司则认为,中汉方盛公司对“奥迪”标识的使用已经超出了合理使用的范围,如果仅是为了说明维修的是德系车,可以直接使用中文“奥迪”,没有必要用英文和图形标识。而且中汉方盛公司还在其广告牌、玻璃门、天花板、宣传册、工作人员名片上都印有奥迪商标。这种行为容易使相关公众产生误认,侵犯了奥迪公司的商标专用权。
  法院未当庭宣判。本报将继续关注案情进展。

 
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