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MICHAEL JACKSON triggers disputes
“迈克尔·杰克逊”商标引纷争
Author:CopyFrom:hits:1768UpdateTime:2015/11/20 11:42:51Editor:

After the name of the late famous rock star Michale Jackson was registered as trademark MICHAEL JACKSON by Fujian Fengshang Fashion Company, and was approved by the Trademark Review and Adjudication Board (TRAB) under the State Administration for Industry and Commerce (SAIC), the U.S. Victory International Company filed a administrative lawsuit to Beijing IP Court. On November 5, the court heard the case, and delivered a verdict that withdraw the decision made by TRAB.
    Duofashion International Group filed a trademark registration of MICHAEL JACKSON on September 7, 2010, and was approved on March 14,2013, certified to be used on Class 25 products. The company aslo filed No.3775967 trademark MICHAEL JACKSON and its figure, but was rejected. On January 13, the trademark MICHAEL JACKSON was certified by the Trademark Office of SAIC, and assigned the trademark rights to Fujian Shangfeng Fashion Company.
    The Victory International Company, previously named as MJJ, was established in California in March 1984. In October 1984, it renamed the Victory International Company, and Michael Jackson served as the president of the company. After Michael Jackson’s death on June 25, 2009, Victory Company was authorized to prosecute any person or company who infringes the name right of Michael Jackson.
    Beijing IP Court does not held the Victory Commpany’s claims of name right, domain name right and merchandising right, but held that Fujian Fengshang’s registration of MICHAEL JACKSON has ill effect to customers. Although Michael Jackson was dead, his name and image still have considerable economic value. Fujian company’s action of using the name and image of Michael Jackson as trademark on its clothes products mislead customers and the public would be harmed as well.
    The judge of Beijing IP Court also said in the ruling that TRAB has decided that the trademark in dispute using on Class 25 products could mislead the public. The customers may think that the trademark was authorized by Michael Jackson or may have a certain relation with him. Besides, the trademark violated the rules prescribed under Article 10, Paragraph 1 (8) of Trademark Law 2001, so the registration shall not be approved. The trademark in dispute all contain MICHAEL JACKSON and used in the same products. So ordered.  (by Zhu Wenming/Su Jie)
  本报讯 美国已故知名摇滚歌手迈克尔·杰克逊的英文名“MICHAEL JACKSON”在中国被福建风尚时装有限公司(下称福建风尚公司)申请注册为商标,美国胜利国际公司针对该商标向中国国家工商行政管理总局商标评审委员会(下称商标评审委员会)提出无效宣告申请,但是商标评审委员会经审查后,作出维持该商标予以注册的裁定。胜利国际公司于是向北京知识产权法院提起行政诉讼。11月5日,该案在北京知识产权法院公开审理并当庭作出判决:撤销商标评审委员会的裁定。
  据了解,2010年9月7日,道费森国际集团有限公司(下称道费森公司)申请注册“MICHAEL JACKSON”商标,并于2013年3月14日获准注册,核定使用在第25类商品上。该公司还曾申请过第3775967号“MICHAEL JACKSON及图”商标,但被驳回。2015年1月13日,“MICHAEL JACKSON”商标经国家工商行政管理总局商标局核准并公告,由道费森公司转让给福建风尚公司。
  据了解,胜利国际公司原名为MJJ营销公司,于1984年3月成立于美国加利福尼亚州,后更名为胜利营销公司。1984年10月,又更名为胜利国际公司,迈克尔·杰克逊曾担任该公司的总裁。2009年6月25日,迈克尔·杰克逊离世。胜利国际公司经迈克尔·杰克逊遗产管理人授权,有权对任何侵犯迈克尔·杰克逊姓名权的行为提出诉讼。
  北京知识产权法院经审理,没有支持原告关于姓名权、域名权、商品化权的主张,但认为福建风尚公司注册“MICHAEL JACKSON”商标属于2001年修正的商标法第十条第一款第(八)项规定的“具有其他不良影响” 的情形。迈克尔·杰克逊虽已去世,但其姓名和形象至今仍然具有可观的经济价值。福建风尚公司及其关联公司道费森公司作为与迈克尔·杰克逊无关的其他主体,擅自将迈克尔·杰克逊姓名和形象作为商标多次注册在服装等商品上,具有抢注商标的故意,该商标的使用势必会使相关公众发生误认,以致损害社会公共利益。
  北京知识产权法院在判决中指出,商标评审委员会在审理胜利国际公司针对道费森公司注册的第3775967号“MICHAEL JACKSON及图”商标争议案件中,已在相关裁定中认定:“争议商标注册在25类服装等商品上,容易使相关公众误认为这些商品上使用争议商标曾得到美国著名歌手MICHAEL JACKSON本人的许可或者与其有其他特定联系,从而误导公众,产生不良影响。争议商标的注册违反了2001年商标法第十条第一款第(八)项的规定,依法应当不予核准。”该案的争议商标与此次被诉所涉商标均包含“MICHAEL JACKSON”,涉及的商品亦为第25类的服装商品。故作出以上判决。  (祝文明 苏  杰)

 
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