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Patent boosting Chinese mobile enterprises exploring overseas markets
手机企业走出去:加强专利储备与布局是王道
Author:CopyFrom:hits:1482UpdateTime:2015/11/6 11:03:53Editor:

    HTC, a then mobile phone manufacturer giant, once creating sales miracles and sold more mobile phones than Apple and Samsung, is now experiencing continuous sales-recessions. According to an inside watcher, the main reason is HTC’s inexpedient patent layout strategy and Chinese companies should focus on active patent layout strategy to avoid similar mistakes.
    Right now, Chinese mobile phone manufacturers have attached great importance to intellectual property utilization and protection, however, they still lag behind in patent layout. According to a researcher from CIPRUN Group, a preeminent cloud service platform in China, Apple Company has filed 30,827 patents applications in Europe Patent Office (EPO) and filed 2,801 patents applications in China, these technologies mainly cover graphite thermal conductivity,solar cell integration module, slide unlock module, laser keyboard etc. Huawei, a leading communication equipment manufacturer in China, has filed 95,222 patents applications in EPO and filed 45,971 patents applications in China, the technologies mainly include LCD touch-sensitive screen, chipsets, camera, lithium battery and touch sensor etc.
    Then how Chinese companies strengthen patent layout? “Firstly, they should focus on basic technology R&D and patent layout. Secondly, investigating and making survey on international market, then making comprehensive intellectual property strategy.” Zeng Jianqiu, professor at Beijing University of Post and Telecommunications, suggested.
    According to Zeng, it is worth noting that some Chinese companies are leading the patent filings globally, but still lag behind in overseas patent layout, sales strategy making and the ability to deal with litigation risks. For Chinese companies determining to explore overseas markets, they should make thorough study about international markets, analyze competitor’s patent layout, and then make their own patent layout strategy. “I deeply convince that by doing these mentioned above, Chinese mobile companies will have brighter future.” Says Zeng.
 (by Wang Kang/ Li Junlin)
本报记者  王  康
实习记者  李俊霖
  由于在专利储备与基础专利方面的缺失,加之对海外市场缺乏相应的专利布局,以及缺少对核心产品进行有效的专利保护,HTC正在遭遇有始以来最大的危机和挑战。近日,有消息称,因业绩出现持续下滑,市场份额不断下降,曾与苹果试比高的HTC正在考虑大幅度裁员,甚至变卖厂房以度过难关。业内专家指出,HTC的遭遇使我们认识到,国内手机企业要想寻求更大的发展空间,不断向海外拓展业务,避免专利侵权,就必须及时开展专利布局,了解海外手机市场的发展前景,加强专利保护和运用,遵守国际知识产权秩序,防止HTC的专利之殇再次上演。
HTC在海外专利布局失败的案例也暴露出国内手机企业存在的一些问题。记者在采访中了解到,如今国内手机企业在海外专利布局中的弱点主要表现在知识产权的运用和保护方面。过去,国内手机企业只注重知识产权保护,忽略了知识产权运用。近几年,随着海外专利诉讼的增多,越来越多的企业开始重视将知识产权保护和运用相结合。
中细软集团一位检索人员通过全球专利文献检索后发现,从专利申请分布看,苹果在欧洲专利局提交的专利申请量为3.0827万件,三星在欧洲专利局提交的专利申请量约10万件。苹果在中国提交的专利申请量约2801件,三星在中国提交的专利申请量约4.5505万件。以苹果为例,它的核心技术主要集中在石墨导热层、太阳能电池集成组件、滑动解锁装置、激光键盘等部分。与苹果、三星等手机企业相比,中国手机企业的技术研发起步相对较晚,但在专利保护和运用方面发展迅猛。以华为为例,上述检索人员进一步检索发现,华为在欧洲专利局提交的专利申请量约9.5222万件,在中国提交的专利申请量约4.5971万件。此外,从专利申请的技术内容来看,华为提交的专利申请主要集中在手机液晶触摸屏、芯片组、摄像头、锂电池、触控传感器等部件,这些技术可以提高手机清晰度、图片质量等。
中国手机企业应如何加强专利布局?北京邮电大学信息经济与竞争力研究中心主任曾剑秋在接受本报记者采访时建议:“首先,国内手机企业应加强基础技术的研发和专利布局。近年来,国内手机企业发展迅速,比如华为技术有限公司、中兴通讯股份有限公司等企业的技术研发水平较高,产品也颇受国际市场认可,但在基础专利技术方面还应加强积累;其次,国内手机企业还应结合企业自身发展情况,对当今国际市场进行全面的考察和分析,从而制定知识产权发展战略。”
“中国虽有部分手机企业的专利申请量虽然排在世界前列,但海外专利布局、制定营销策略、应对专利侵权诉讼的能力还有待提升。”曾剑秋告诉本报记者,近年来,国内手机企业不断发展壮大,许多企业要想“走出去”,就要对国外市场状况进行深入分析和研究,对竞争对手专利布局和总体实力做出准确判断,及早进行海外专利布局。相信随着专利运用和保护意识的不断提高,海外专利布局的不断深入,国内手机企业不会再重蹈HTC的覆辙。

 
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